WHAT IS MARKETING?
MARKETING is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaings ; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price , discounts , warranty , and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of , loyalyt to , and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer.